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MUJI

release date: 2017-07-13
Browse popular: 384

MUJI Muji is Seiyu Corporation in 1980, developed the PB brand in Tokyo, 1983 - the popular "green hill" opened the first independent flagship store, on 1990 formally established the good plan. Now Japan's largest Life Style Store. In addition, Muji has established companies in the UK, France and Hongkong three. In Japan, a total of 121 outlets, 146 outlets, is Japan's largest Life Style Store. MUJI outside of Japan Overseas Exhibition shop, in the UK, France, Hongkong and the three is the establishment of the company, the number of stores in overseas amounted to 26, Taiwan is the seventh overseas markets in Britain, France, Ireland, Hongkong, Singapore, South Korea.

According to Japan's Nikkei circulation, consumer groups aged between 29 and 32 are targeted at autonomy

Brand favorability survey results show that the "Muji" because of its sense of peace, goods can provide consumers shopping in the fashion sense and reasonable price and other characteristics, is the first brand favorability survey, brand favorability is as high as 51.1%, a high degree of support by Japanese consumers, "no visible Muji" in Japanese consumer life is an integral part of the brand, has a very important position.

Taiwan MUJI type of modern life philosophy of Muji is committed to promote simple, natural, rich texture, make "Muji" for many years the practice of "No Brand" of the spirit to continue, and carry out the view of material, process, simple packaging to continue providing consumers with life the texture of the commodity for the blog, let Taiwan consumers can enjoy "Muji" with a high degree of culture and art workers around the world, all kinds of daily goods and cross cultural cooperation in the field of creation, driven by Taiwan life style store unlimited potential.

The autumn of 2003, by the Taiwan Muji company (MUJI (TAIWAN) Co., Ltd) chairman Xu Zhongren (C. J. Hsu) and Japan Ichiban plan (RYOHIN KEIKAKU CO., LTD. Corporation) President Matsui Chusan (Matsui Tadamitsu) authorized representatives signed a contract, the establishment of "Taiwan MUJI Limited by Share Ltd", the official Taiwan foot a new lifestyle store (Life Style Store).

To promote simple, natural, rich texture of life philosophy, to provide consumers with simple, natural, basic life, related products and excellent quality, reasonable price, not a waste of materials and goods to focus on environmental protection, continue to provide consumers with quality of life and rich selection of products for the blog.

Has been working to meet the various needs of consumers, so with the Japan good food program cooperation, the introduction of Taiwan's new lifestyle proposition shop (Life Style Store). The so-called lifestyle store (Life Style Store) is a simple, advocate natural life attitude and reasonable price setting, the simple design is applied to all kinds of materials, all kinds of goods essential to the creation of daily life, such as clothing, household goods, food etc.. The cooperation case is of great significance to the unity group representatives, and this is another breakthrough in the domestic channel after the introduction of Starbucks Coffee 5 years ago.

In recent years, lifestyle Style Store (Life) has developed rapidly and maturely in Japan, so the United Group has deep confidence in the introduction of such a business. Since the foreign partners of the unified group are all world class, this one is no exception. Japan's "good food" project in Japan has 23 years of history, corporate culture is serious and simple, deeply recognized by Japanese consumers, and the credibility of excellence, so the relationship between the two sides are optimistic.

"Muji" in commodity development will take into account the earth's resources, environment, recycling and other issues, has been uphold so that consumers can buy simple, high quality and reasonable price, good commercial spirit, let us for partner selection is very cautious. During the negotiations took more than 2 years to assess, understand unified group is a deep reputation of the enterprise, and have the ability and conditions to put into a lifestyle store (Life Style Store), so rest assured that the "Muji" operating in Taiwan major responsibility to a unified group.

MUJI is a brand, rather than a philosophy of life. MUJI does not emphasize the popular feeling or personality, nor does it agree with popular brands that should be inflated. On the contrary, Muji develops goods from the point of view of future consumption, which is "plain and easy to use"". While promoting rational consumption, Muji also allows customers to achieve a great psychological satisfaction, and redefines the true value of "plain and easy to use".

MUJI designs and produces "plain and easy to use" goods, but "plain" does not mean compromise to quality, while "good" is aimed at high quality products. Under such an idea, Muji has been constantly pondering and improving its self - demand, and up to now, it has developed as many as 5000 kinds of goods.

MUJI products are simple in design, but we are not blindly pursuing minimalism. Because Muji brand is like an empty container, can accept different views, but also can play freely. We pursue the concept of "simplicity without Chinese", and implement many things, such as saving energy, product price, design simplicity and natural quality in the process.... MUJI wants to be "minimalist" in all its aspects",


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